[EAP Implementation Case Study] Customer Center Burnout: An Operational Method That Tripled Usage Rate

EAPs that only had consultation channels open remained at a 3% utilization rate. We are revealing three operational methods that boosted the customer center organization's utilization rate to the 9% range.

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I left the consultation open, but no one used it.

There is a reality that one first encounters upon implementing an EAP. The system exists, but no one knows about it, or even if they do, they do not use it. This issue is particularly pronounced in job categories where emotional labor is a daily routine, such as customer service organizations.

The moment the perception takes hold that it is a "system used by people with problems," the usage rate becomes fixed. This case study is a story about how that perception was changed.

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Background: Problems in a 500-person customer service organization

Company A is a service company operating a customer service organization of approximately 500 people. The customer service team was simultaneously experiencing customer complaints, recurring grievances, and performance pressure, and while managers recognized the psychological burden on their team members, they found it difficult to judge how far they should intervene.

HR determined that it was difficult to reduce the burden on the field using existing welfare systems alone. They also identified the core cause: simply opening counseling channels did not increase utilization rates.

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3 Operating Methods That Differentiate 3% and 9% Usage Rates

We designed three structures together with the introduction of EAP.

1. Changed positioning to a "channel that resolves customer service burdens early."
In the employee announcement, instead of using the phrase "consultation for difficult times," we used the wording "a support channel to relieve the emotional burden accumulated during customer service early on." The principle of confidentiality was also conveyed through repeated announcements rather than a simple public notice.

2. Directly provide "connection sentences" to the administrator
Managers do not need to become counselors. However, they must know how to connect with a team member when they detect a signal. HR directly provided managers with short connecting phrases that can be used in various situations.

3. Operation of monthly content and participatory challenges
We regularly ran monthly content and short challenges on the themes of emotional labor and burnout. Our goal was to ensure that EAP is recognized as an everyday support channel, rather than a channel used only during crises.

HR checks monthly usage flows and anonymous satisfaction data, and Organizational operational improvement points, not individual counseling content I checked .

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Figures changed after 3 months

Below are examples of operational result indicators.

In the three months during which awareness nearly tripled, the usage rate also more than tripled. HR did not change the system; they merely changed the notification method and the structure for connecting with managers.

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The biggest change according to HR managers

"At first, I thought simply having a counseling system available would be sufficient. However, in reality, it was more important to provide repeated guidance so that employees could use it with peace of mind, and to have sentences prepared that managers could connect with appropriately."

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Things to check first before applying to our organization

Please check the items below before introducing a similar structure.

• Have you identified the major stress factors for emotional labor occupational groups?
• Have you prepared the EAP confidentiality notice?
• Has the manager prepared a connecting sentence to convey to the team members?
• Have you established an activation plan for the first three months after launch?
• Have you checked the criteria for anonymous reports and the scope of HR utilization?

Organizations equipped with these five elements from the start have a different utilization rate from the beginning.

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Case Summary

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If it is an organization in a similar environment

Addressing burnout in customer service organizations does not stop at simply opening consultation channels. Confidentiality notices, connections to administrators, regular content, and usage management must be designed together.

If you would like to apply a similar structure to your organization, please check below.

👉 Inquire about EAP Implementation →
👉 See more operational examples →

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This content is a case study reconstructed based on an actual operating environment to aid understanding and is intended for general informational purposes only. Performance figures are examples, and actual results may vary depending on the organizational environment.
Answered by: Nudge EAP Expert

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