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I tried a walking challenge at two general hospitals | What was harder than 100,000 steps was the ‘certification’
2026.10.12 11:59
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Challenge · Practical Recipes

I tried a walking challenge at two general hospitals | What was harder than 100,000 steps was the 'certification'

Design of walking challenge target step count, duration, verification method, and reward budget, along with disclosure of 14-day participation and achievement rates

Two general hospitals with approximately 1,000 employees 14-day walking challenge under the same conditions I operated it. I have organized the target step count, number of verifications, how the reward budget was set, how many people actually achieved it, and even the parts that did not go well.

short answer
of the participants 51~63% achieved 100,000 steps However, only 45% of people completed up to 5 verification photos. The percentage of those who met both conditions was 42–44%, and the number of steps dropped significantly during the holiday period. If operating for the first time The goal is 'daily limit × number of days achieved,' and certification is based on a standard lower than walking. I recommend catching it.

🙋 This would be good for organizations like this to refer to.

This article is a practical record for HR, Welfare, and Health managers who are planning an in-house walking challenge for the first time or looking to readjust standards for the next round based on the results of the previous one. In particular, in the following situations, you can use the design values ​​and result data directly as comparison standards.

  • Cases where the participation method must be simplified due to a mix of shift and field workers with around 1,000 employees.
  • Cases where you start by thinking of high standards like “10,000 steps × 30 days” because you have no basis for setting a target number of steps and verifications
  • When you need to propose a compensation budget but are at a loss as to how many people to target
  • If schedule adjustments are necessary because public holidays or long weekends fall within the challenge period

📋 Design Values ​​at a Glance | Steps · Weeks · Times · How Much

What the person in charge asks Setting of this case Actual result
What is the target number of steps? Up to 10,000 steps recognized per day, accumulated over 14 days 100,000 steps (10 days or more, 10,000 steps) Achieved 63% / 51% of participants
How long is the period? 14th (Including 2 weekends and the Children's Day holiday) The number of people achieving 10,000 steps during the holiday period dropped by about half.
How many times is the certification? Walking photo post in app community 5 times or more 64~67% for 1 or more times, 45% for 5 times
What is the compensation budget? 82 people who achieved both conditions About 400,000 won (Coffee coupon-based, average of about 4,900 won per person) 73 people who met both conditions / 73 people
What is the participation rate? Target audience: Approximately 1,000 people, voluntary participation after prior notice 168 people (16.8%) / 173 people (15.3%)
걷기 챌린지 안내 배너 예시 - 10만보(10일 이상 달성)와 걷기 인증샷 5회 이상, 14일간 진행

📊 Walking Challenge Results | Participation and Achievement Rate Data

Metrics (based on participants) Hospital A Hospital B
Achieved 100,000 steps 106 people (63.1%) 88 people (50.9%)
Proof photo 1 or more / 5 or more 107 people (63.7%) / 76 people (45.2%) 115 people (66.5%) / 78 people (45.1%)
Both conditions achieved 73 people (43.5%) 73 people (42.2%)
Average cumulative recognized steps per person 98,582 steps 93,365 steps
Days of achieving an average of 10,000 steps per person July 2nd June 5th

⚠️ 2 things that didn't go well

1) Certification was the barrier to entry, rather than the walking itself.

While the app automatically counts steps, taking and uploading a verification photo requires action. Although 64–67% of respondents uploaded at least once, only 45% met the requirement of five uploads. Consequently, The final achievement rate was determined by the number of verifications, not the number of steps. It was.

2) The number of steps dropped during the holidays.

On weekdays, the average per person was generally 7,000 to 8,200 steps, but on Sunday (Day 12) during the holiday period, it dropped to 4,400 to 5,200 steps, and the number of people reaching 10,000 steps also decreased to half the weekday level (55 and 44 people). If the holiday period falls within the duration... Excluding holidays or holiday-exclusive missions It is better to keep it separate.

How many steps would be appropriate for our company?

If you let us know the size of your workforce, work patterns, and operating period, we will design the expected participation rate, target step count, and certification criteria together.

Inquire about introducing a walking challenge →

🛠️ This is how Nudge EAP was designed and operated

Nudge EAP does not end the challenge as a simple event, Participation rate, achievement rate, and daily participation flow are saved as design data for the next round.

  1. Comparison with the same design We applied the same goals, certifications, and compensation conditions to the two hospitals to directly compare the differences between the institutions (63% vs. 51% for achieving 100,000 steps).
  2. Data aggregation by date We combined app step count integration with community verification to aggregate step counts and verification counts by participant and date, and determined the reward recipients by identifying those who met both conditions.
  3. Connect to the next level The two hospitals subsequently extended the period to about one month and ran a challenge combining a cumulative 200,000 steps and four plogging certifications in consecutive rounds.

✅ Checklist Before Starting a Walking Challenge

The checklist below is for internal inspection by HR personnel to verify whether there are any design omissions before announcing the walking challenge.

especially Target step count, certification criteria, period, reward budget These are basic verification items. If even one of these items is not organized, it is better to refine the design first rather than creating a guide banner.

Among all items If 3 or more are insufficient It is recommended to review the target audience, schedule, aggregation method, and compensation processing procedures, rather than just refining the promotional text.

division Confirmation items check
Target number of steps A daily recognition limit and the number of days to achieve were set, and the cumulative goal was calculated as “limit × number of days.” ☐
Certification standards We set the number of verifications lower than the walking goal and included examples of face-free verification in the instructions. ☐
period I checked whether public holidays, long weekends, or vacation seasons were included, and if they were, I decided to exclude them or set a holiday mission. ☐
Compensation budget The compensation quantity and budget were calculated based on the achievement rate of the two conditions (42–44% in this case). ☐
Target range The target participants, including regular employees, contract workers, and partner companies, were determined, and the number of eligible individuals was recorded. ☐
App integration We provided instructions on how to link the step count and confirmed linkage errors through a test one week before the start. ☐
Encouragement schedule We set the schedule for encouragement messages for the first three days, the middle, before and after the holidays, and the last week. ☐
Result Report It was decided to report only participation rates, achievement rates by condition, and daily flow, and to use individual records solely for compensation processing. ☐

🗓️ Operation Schedule | From 3 weeks before start to 1 week after end

Point of view Things to do Things to check
D-21 Finalize purpose, target, period, and budget Approval regarding inclusion of holidays, number of eligible personnel, and compensation budget
D-14 Target step count, verification, and reward criteria finalized; information banner created Certification example phrases, inquiry channels
D-7 App Installation & Step Count Synchronization Guide, Test Challenge Integration Error, Sign-up Inquiry
In progress Encouragement during the first 3 days, middle period, before and after holidays, and the last week Changes in the number of participants and those who achieved 10,000 steps by day
D+7 Achiever count, reward distribution, results summary Number of people meeting both conditions, baseline for the next round

⚠️ Common mistakes

mistake Problems that arise Try changing it like this
Set only the cumulative step count as the goal. Achieving it by walking all at once in a single day weakens the effect of habit formation. We consider the number of days achieved together with a daily recognition limit.
Set the number of certifications as high as your walking goal. The number of people who walk but fail the certification is increasing. Certification is set at a lower standard than walking.
I do not take holidays into account in the schedule. The number of people reaching the holiday section drops to half the level of weekdays. Remove holidays or set holiday-exclusive missions.
The compensation quantity is set based on the number of applicants. The budget is either over-allocated or, conversely, insufficient. Calculate the quantity based on the expected achievement rate for each condition.
Reveal individual rankings and lists It places a burden on employees who have difficulty walking and makes them reluctant to participate. We only share organizational unit aggregations.

💬 When EAP support is needed

A walking challenge is a program designed to build healthy habits. However, it is difficult to resolve difficulties such as job stress, sleep problems, and burnout solely through the challenge. If comments like “Walking is a struggle these days” or “I can barely sleep” are raised during the process, it is better to offer counseling guidance first rather than encouraging the challenge.

EAP is a supplementary channel that supports the psychological burden of members. However, it does not replace medical diagnosis, treatment, or official company measures. For participants experiencing pain or having underlying conditions, advise them not to overexert themselves and recommend consultation with a medical institution if necessary.

Recommended Posts

❓ FAQ

Q1. What is a suitable target number of steps for a walking challenge?

In this case, where the daily limit was set at 10,000 steps and the goal was to achieve it in 10 days (100,000 cumulative steps), more than half of the participants achieved it. If you have many field or shift workers, or if you are running this for the first time, try lowering the limit or dividing the courses by difficulty level.

Q2. How is the verification method for the walking challenge determined?

You can operate it using only automatic step count synchronization. If you add photo verification, set the frequency lower than the walking goal and include a verification example in the instructions that does not require the face to be visible.

Q3. Is a participation rate of 15–17% on the low side?

Simple comparisons are difficult as they vary depending on the target audience, app installation status, work patterns, and promotion period. In practice, for the first round, it is more useful to establish the achievement rate and daily trends as a baseline for comparison with subsequent rounds, rather than focusing on the participation rate.

Q4. What compensation should I prepare, and how much?

In this case, participants who met both conditions were primarily rewarded with coffee coupons, costing approximately 400,000 won for 82 people (an average of about 4,900 won per person). The quantity of rewards is calculated based on the expected achievement rate for each condition rather than the number of applicants, and methods like this one, which provide small rewards to all achievers, make it easy to calculate the budget in advance.

Q5. Is it okay to share individual step count records with the department head?

We do not recommend this. Since step counts provide information that suggests health status or lifestyle patterns, it is generally best to manage them within a scope that does not allow for individual identification. Report results as organizational-level aggregations, such as participation rates, achievement rates by condition, and daily flow, and use individual records solely for compensation processing.

👉 Design your next walking challenge with data

Nudge EAP manages everything from designing target step counts, certifications, and rewards to aggregating daily results and suggesting improvements for the next round.

View Nudge EAP Walking Challenge → Inquiry about Challenge Implementation →

📚 Source and Information

This content is written for general informational purposes and is based on aggregated data from walking challenges operated by Nudge EAP. Results may vary depending on organizational size, work patterns, and the timing of operation.
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Comments3
  • Unknown User3
    교대 근무하는 직원이 많으면 1만보 상한도 부담일 것 같은데 난이도별 코스는 보통 어떻게 나누는지 궁금해요
  • Unknown User2
    보상 수량을 신청자 수가 아니라 달성률로 잡으라는 부분 체크해둡니다! 1인 평균 4,900원 정도면 품의 올리기도 덜 부담스러울 것 같아요
  • Unknown User1
    10만보보다 인증샷 5회가 더 어려웠다는 게 의외네요. 걸음수는 앱이 알아서 세주니까 인증 기준을 낮게 잡으라는 말이 이해돼요

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