Join the EAP App and Participate in the Walking Challenge All at Once | The First Walking Challenge by Human Resources and Service Companies, with 339 Out of 2,739 Field Personnel Participating

🚪 After implementing EAP, we created a reason for the first connection.

When implementing EAP, a notice is posted stating, “Counseling is free and confidential.” However, due to the perception that it is a service sought only when emotional distress is high, there is little reason to open the app on a regular basis.

Nudge EAP is with this company The fun reason to open the app for the first time We created this. We set up a separate sign-up verification event and guided users through it along with the walking challenge at once, ensuring that “Install → Sign Up → Participate in Challenge” becomes a single flow. Employees who enter the app while doing the challenge naturally learn where the counseling request menu and psychological content are located.

📋 We designed it like this

📊 Participation Results | 339 people walked, and 200 people received rewards

In the first challenge targeting 2,739 people working scattered across various sites 339 people participated Unlike organizations concentrated in a single office, in an environment where working hours and communication channels vary by site, we established a foundation for participation in the first session by guiding users to sign up for the EAP app and start walking simultaneously.

Point rewards are 200 people We paid them. Employees who joined the app for the first time through the walking challenge can apply directly from the app they are already familiar with whenever they need counseling in the future.

🛠️ This is how Nudge EAP was operated

Combine sign-up events — We announced the sign-up verification event and the walking challenge in a single announcement, allowing installation, sign-up, and participation to be completed in one go.

Designing the first connection flow We created an Install → Sign Up → Participate flow so that employees who enter the app to participate in the challenge can also browse the counseling request menu and psychological content.

Point rewards — We created motivation for participation in the first round by awarding 2,000P to employees who achieved the goal.

Summary of results — We have organized the target, participation, and reward recipients to serve as a comparison standard for the next round.

💡 Operational Tips for Organizations with a Large Field Force

📈 Indicators worth looking at together in the next episode

💬 Questions received while operating

How do you guide employees on signing up if there are many field staff? If your site is spread across multiple locations like this company, it is recommended to create a single diagram showing the sign-up process and distribute it to each site simultaneously. Displaying the exact screen locations for the employee ID and company code input speeds up the initial sign-up process.

How do you determine the point reward amount? It is easier to manage by starting with a small, manageable amount of points in the first round, and then adding tiered rewards or events in subsequent rounds based on participation status. In this example, 2,000P was awarded to the achievers.

✅ EAP-Linked Walking Challenge, Checklist Before Starting

• ☐ Did you introduce the “Health Challenge” and the “app for consultation anytime” together in the notice?
• ☐ Does it show the sign-up method, such as employee ID and company code, in a single image?
• ☐ Are there any other channels for information besides text messages and bulletin boards, such as contacting on-site managers or checking times?
• ☐ Did you set the number of EAP app subscribers as the baseline before starting the challenge?
• ☐ Did you notify us of the compensation criteria and payment schedule before starting?

A walking challenge is the most 부담-free way to experience EAP while you are healthy. If you design the catalyst for the first connection well, it opens the way for employees to seek you out when needed.

Walking challenges are commonly held in the spring and fall. If you have newly introduced an EAP, combining a sign-up event with a challenge in the nearest season serves as a natural first step in introducing the EAP to employees. This company also held its first challenge in November, ahead of the year-end, to promote the EAP.

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This article is based on the results of the walking challenge operated by Nudge EAP. Challenge results may vary depending on the size of the organization, work style, and the timing of operation.