The Year the Walking Challenge App Was Changed, Participants Increased from 280 to 430 | Regional Office Walking Challenge Relaunched with Pre-event Walking Lectures

📱 What the person in charge worries about most when changing a walking challenge app

Even for an annual walking challenge, changing the app presents a dilemma. This is because employees have to reinstall the new app and sign up again. “What if they participate less than last year because it’s a hassle?” is the first question asked by the person in charge.

Nudge EAP does not quietly handle app switching New beginning event We provided guidance as follows. Before starting the challenge, an exercise expert's Proper Walking and Stretching Class We opened [the event] to create an opportunity to say, “Let’s walk properly this year,” and also opened a lunch walk certification board as an optional activity.

📋 We designed it like this

Daily recognized step count Upper limit (8,000 steps) If you do this, it becomes more advantageous to walk a little every day rather than walking all at once on a specific day. The first-come, first-served rewards are Finalize the budget in advance It can reduce the operational burden in the first year of switching apps.

📊 Participation Results | The number of participants increased in the year the app was changed.

The number of participants is higher than the previous year About 54% It increased. Contrary to concerns that changing the app might reduce participation, more employees actually joined in the year we created an atmosphere of a “fresh start challenge” through pre-lectures and a walk verification board.

🛠️ This is how Nudge EAP was operated

Check previous year's baseline — We checked the changes in participation this year based on the app's participation and achievement status from last year.

Pre-lecture arrangement Before the challenge began, we held a lecture by an exercise expert to first guide participants on how to walk correctly and do stretching exercises.

Participation Guide — We collected frequently asked questions from employees early in the operation and used them to improve participation guidance messages and challenge start notifications (push).

Goal and Compensation Design — We set the goals and budget in advance with a daily limit of 8,000 steps, a cumulative total of 200,000 steps, and rewards for the first 100 people.

Notice after completion — We identified the goal achievers and awarded rewards to the first 100 people.

💡 Operation Tips When Switching Walking Challenge Apps

Q. When is the best time to switch walking challenge apps?

Walking challenges are often run in the spring and autumn. If you decide to switch 2 to 3 weeks before the start of the next session and schedule a pre-event lecture or guidance session, you can naturally guide participants toward a “new challenge.”

Q. Which is better: rewards for the first to come, or rewards for all achievers?

With a first-come, first-served system, you can finalize the budget in advance, while full rewards ensure that even employees who achieve the goal late continue to pay until the end. If you are in an organization with frequent shift work or fieldwork, consider setting a generous timeframe or exploring tiered rewards.

🗓️ Here's how to schedule your walking app switch

💬 Questions received while operating

How do you compare past records when switching walking apps? It is sufficient to keep a table of the previous year's app's participants and achievement numbers. Since this regional office also had a baseline of 280 people last year, we were able to immediately confirm the change to 430 people this year.

Is a preliminary session absolutely necessary? It is not mandatory, but for years when employees need to install the app for the first time, such as during a transition, it is helpful to have a "starter session." Short lessons that anyone can follow, such as proper walking or stretching, are ideal for use without feeling too burdensome.

✅ The Year to Change Apps: Checklist Before You Start

• ☐ Have you secured the previous year's app participation and achievement status as a basis for comparison?
• ☐ Did you state in the first line of the announcement that installation and challenge participation are separate?
• ☐ Does it display the screens in the order of Installation → Login → Participate button?
• ☐ If it is a first-come, first-served reward, were the reward criteria clearly announced before starting?
• ☐ Have you scheduled a schedule to provide guidance on how to use the coupon and the validity period after it ends?

The year you switch apps is a great opportunity to introduce a new walking challenge. By carefully designing the guidance sequence and start events, you can expand participation even in the first year of the transition.

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This article is based on the results of the walking challenge operated by Nudge EAP. Challenge results may vary depending on the size of the organization, work style, and the timing of operation.