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The harder you walk, the greater the reward | Public enterprise walking challenge where more than half of achievers walked to higher levels
2026.10.16 15:57
Challenge · Step-by-step reward design
The harder you walk, the greater the reward | Public enterprise walking challenge where more than half of achievers walked to higher levels
Walking Challenge Reward Design Method: A Case of a Public Enterprise in the Seoul Metropolitan Area with 267 Participants Over 20 Days, Featuring Two-Stage Rewards for Achieving 10,000 Steps (10 and 15 Days).
This is a two-stage walking challenge designed to provide greater rewards the more days completed. 267 people from public enterprises in the Seoul metropolitan area participated over 20 days, and among the 94 who met the reward criteria 53 people (56%) reached the upper level by the 15th. I walked.
View at a glance
We operated on a structure where “the harder you walk, the greater the reward.” Participation on the first day increased by 37 people compared to the previous year, more than half of the achievers walked to higher levels, and the budget was executed as planned.
We operated on a structure where “the harder you walk, the greater the reward.” Participation on the first day increased by 37 people compared to the previous year, more than half of the achievers walked to higher levels, and the budget was executed as planned.
🔁 New motivation for the annual challenge
This public enterprise in the metropolitan area has been running a walking challenge every year. As employees have become familiar with the participation method through repeated operation, this time Reason to walk a little further I focused on adding.
Instead of giving the reward all at once, Nudge EAP In two stages depending on the number of days achieved We divided it into Level 1 rewards for consistent participation and higher-level rewards for employees who walk more diligently. We designed it so that even with the same budget, greater rewards go to employees who participate more actively.
📋 We designed it like this
| item | Operation details |
|---|---|
| target | Number of days completed (Number of days achieved) |
| period | 20th |
| Stage 1 Reward | Achieve 10,000 steps for 10 days or more |
| Higher tier rewards | Achieve 10,000 steps in 15 days or more · Greater rewards |
| Events we participated in | Proof shot event, new participant event |
| budget | 3.34 million points planned · 3.339 million points executed |
📊 Participation Results | More people gathered on the first day than last year
| division | result |
|---|---|
| Participation on the first day | 234 people (an increase of 37 from 197 at the same time last year) |
| Final participation | 267 people |
| Achieve reward criteria (10 days or more) | 94 people |
| Achieve higher level (15 days or more) | 53 people · 56% of achievers |
| New Participant Event | 43 participants |
The participants on the first day It increased by about 19% compared to the previous year. , among the 94 people who met the compensation criteria 53 people up to the higher level by the 15th More employees reached the 15-day stage than those who stopped at the 10-day stage (41 people). With the next goal of greater rewards, a significant number of employees who passed the first stage continued walking to the next.
43 people participated in the new participant event, bringing new faces to the annual challenge. 3.339 million P out of the 3.34 million P point budget was spent. Utilize the planned budget almost exactly as is I did.
How many days should our company set the compensation standard?
We design phased standards and compensation budgets together, tailored to the size of the workforce, work patterns, and results from the previous round.
View Nudge EAP Health Challenge🛠️ This is how Nudge EAP was operated
Compare with the previous episode We set the goals and timing for this round of promotion based on the participation status at the same time last year.
Step-by-step compensation design — We divided the rewards based on 10 or 15 days of achievement, ensuring that employees who walked hard received greater rewards.
Automatic tally — We have determined the recipients of the stage-by-stage rewards by tallying the number of days the 10,000 steps were achieved based on daily step counts.
Event Management — We maintained the atmosphere of participation throughout the period with a photo verification event and a new participant event.
Budget Management We prepared compensation based on the estimated number of participants for each stage and operated within the planned budget.
🎯 Here's how to set tiered rewards
| item | Standards for determining | Operation Tips |
|---|---|---|
| Level 1 criteria | A level achievable with consistent participation | Decision made based on achievement status from the previous round |
| Higher level criteria | A goal worth challenging one more time for a Level 1 achiever | In this case, 10 days → 15 days |
| Compensation difference | The higher level is definitely attractive. | Designed so that the reward increases the more you walk. |
| budget | Estimated number of participants per stage × Reward unit price + Event reward | Calculated based on the expected number of participants, not the number of applicants. |
| Courses by difficulty level | When dividing courses, distinguish courses by participation code | Employees select a course that suits their level |
✅ Checklist Before Starting the Step-by-Step Reward Challenge
- ☐ Did you check the participation and achievement status from the last round?
- ☐ Is the Level 1 standard achievable with consistent participation?
- ☐ Are the higher-tier rewards attractive enough to take on the challenge?
- ☐ Did you calculate the compensation budget based on the estimated number of personnel for each stage?
- ☐ Have you scheduled a time to send an encouragement message?
Even with the same budget, the number of employees who walk to the end varies depending on how the reward criteria are divided. A structure where greater rewards are given for active participation adds new motivation to the annual challenges.
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👉 A walking challenge that gets better every year
Based on the results of the previous round, we design the goals and reward criteria for the next round together, and Nudge EAP handles everything from aggregation to reward processing.
View Nudge EAP Walking Challenge → Inquiry about Challenge Implementation →This article is based on the results of a walking challenge operated by Nudge EAP, and the name of the organization is not disclosed to protect client information. Challenge results may vary depending on the size of the organization, work style, and the timing of operation.
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